Miracle-Gro tasked BuzzFeed’s team with driving demand and highlighting usage opportunities for Miracle-Gro products, especially among young, urban millennials. I lead a content campaign focused on positioning Miracle-Gro as a fun and useful tool for the DIYer.

Featured Content:

14 Hacks To Up Your Gardening Game

I sourced hacks, wrote copy, and produced the custom photoshoot for this post, which directly incorporated multiple touch-points with projects requiring the featured product: Scott’s Miracle-Gro soils.

16 Insanely Delicious Recipes You Can Start In Your Garden Now

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