I acted as the lead BuzzFeed creative across all Church & Dwight content on BuzzFeed, including Orajel, Nair, Batiste, and several Arm & Hammer brands. While each brand had its unique consumer and voice, I helped create a unified content strategy across brands that aren’t traditionally promoted as a portfolio.

Featured Content:

Arm & Hammer Baking Soda // 11 No-Cleanup Science Projects To Do With Your Kids Tonight

Arm & Hammer wanted to promote little-known and alternate uses for their core baking soda product. I tapped into insights surrounding the most successful DIY content to focus on beauty, parenting, and cleaning hacks–the type of content that evangelizes real world action and usage among their core consumers.

Arm & Hammer Baking Soda // 12 Beauty Hacks With Three Ingredients Or Fewer

Arm & Hammer Baking Soda // How To Clean Your Entire House For Under $20

NAIR // 12 Photos That Prove Smooth Is The New Sexy

BATISTE // 51 Thoughts Every Woman Has During A Bad Hair Day

ARM & HAMMER CLUMP AND SEAL CAT LITTER // 13 Arguments For Getting Another Cat

ARM & HAMMER TRULY RADIANT // Quiz: What Is Your Most Radiant Feature?