Old El Paso tasked BuzzFeed with awareness of its new cheese-blasted taco shells. By leaning into all the various meanings of the word “cheesy,” we created multiple creative “ins” to their target demographic. Full case study here.
37%
Earned media
50MM+
Impressions
2X
More likely to reach millennials than the internet at large
Featured Content:
13 Haikus That Accurately Portray Your Love Of Cheese
Emily Levin 