Campbell’s wanted a first-to-market integration that kept Campbell’s and its subsidiary brands’ recipes top of mind for readers making dinner.

By navigating through basic choices, like main ingredient and time to cook, users are delivered one of over 250 Campbell’s recipes.

Results offer key details and a quippy description of the recipe. Users can click through to Campbell’s website to get the full recipe instructions and share their result on social.

Fun fact: it looks even better on mobile.